Google Shopping Ads have become a powerful tool for e-commerce growth in 2025. In this guide, we explain the top 10 benefits of Google Shopping Ads, including AI-powered bidding, visual credibility, VAT compliance, and support for last mile delivery in the UAE. Whether you’re a small business or a large retailer, this article provides practical, data-backed insights to help you scale profitably and stay competitive across Google’s expanding ad placements.

Top 10 benefits of Google Shopping Ads dominate first-page results because they unite visual engagement, AI-driven bidding, and structured product feeds. In 2025, new features and regional regulations make Shopping even more powerful. This guide combines global benchmarks and UAE-specific practices to help you turn every advantage into measurable growth.

Shopping ads prioritize product imagery, price, and seller branding. A 2024 benchmark showed Shopping clicks convert 38% more often than text ads. Use square images (1200x1200px), clean backgrounds, and badges like “Same day Dubai” to stand out.

• Grab attention with bold, clean product visuals.
• Include branding or trust elements within the image.
• Optimize for mobile-first layouts.

Tip: Use lifestyle images as additional assets to enhance visual storytelling.

Source: Think With Google

A Think with Google study showed that Shopping ad clicks convert 38% more often than standard text ads.

Prices are visible before a user clicks, improving lead quality. UAE law mandates that domestic ecommerce displays VAT-inclusive prices (5%). This reduces disapprovals and increases qualified traffic.

• Show exact pricing, including tax, to pre-qualify buyers.

• Sync real-time inventory status.

• Avoid unexpected costs by showing accurate shipping.

Tip: Use structured data and auto item updates for stock and price syncing.

Performance Max optimizes across Search, Display, YouTube, and Discover. In 2024, brands using Performance Max saw up to 18% more conversions at the same CPA. Set audience signals, let the campaign run for 30 conversions, then evaluate.

• Simplifies bid management with automation.

• Expands ad reach across multiple networks.

• Learns from real-time signals to boost performance.

Tip: Use broad audience signals and let machine learning optimize placements.

Recent benchmarks show Shopping’s CPA averages $38.87 vs $45.27 for Search. UAE sellers often achieve sub-AED 150 CPAs. Shopping ads self-qualify users, raising conversion rates and keeping costs down.

• Drive qualified clicks with product-level details.

• Increase conversions by showing intent-aligned results.

• Avoid wasted spend with better targeting.

Tip: Optimize product titles and descriptions to align with user search queries.

Your Merchant Center feed powers presence across Search, Images, YouTube, Lens, and free listings. Enable “Surfaces Across Google” and upload high-resolution assets with both English and Arabic metadata.

• Reach users on multiple platforms with one feed.

• Increase visibility in high-intent placements.

• Improve product discoverability in Google Lens and Images.

Tip: Localize content and images for bilingual audiences in the UAE.

Shopping includes benchmark CPC/CTR and impression share metrics, unavailable in regular text campaigns. Monitor auction insights and compare product_type or custom_label performance weekly in Looker Studio.

• Identify best- and worst-performing products.

• Use insights to allocate budget more effectively.

• Gain transparency into competitive bidding.

Tip: Set up weekly performance dashboards using Looker Studio.

Merchant Center adds product schema to your site, unlocking rich snippets (stars, price, stock). Enable automatic item updates, request indexing, and pair your feed with review schema to improve organic CTR.

• Trigger rich results in organic listings.

• Improve discoverability for long-tail keywords.

• Reinforce authority with review and rating markup.

Tip: Link your feed to Site Kit or schema plugin for structured data automation.

Advertise VAT-inclusive prices and delivery times by zone. Create shipping_label groups like “same_day_dubai” or “free_abudhabi”. Partner with bike couriers (e.g., Porter, Jeebly) to qualify for fast-delivery badges.

• Comply with UAE tax regulations.

• Create trust with accurate delivery estimates.

• Simplify operations with shipping segmentation.

Tip: Group SKUs by delivery zones and automate shipping logic in Merchant Center.

Dynamic remarketing rebuilds SKUs users viewed. It delivers up to 18% more incremental conversions than static ads. Segment audiences by time since visit and suppress recent buyers for higher ROAS.

• Personalizes retargeting with exact product data.

• Increases post-visit conversions.

• Maintains brand relevance with minimal spend.

Tip: Use exclusion lists to avoid retargeting recent buyers.

Google Shopping doesn’t rely on keywords. Use supplemental feeds, Content API, and rules to scale fast. Apply rules to auto-prepend brand names or segment by margin tiers using custom labels.

• Scale campaigns with zero keyword research.

• Manage multiple SKUs efficiently.

• Customize listings using feed rules.

Tip: Use Content API when scaling beyond 5,000 SKUs.

• Register for VAT if you exceed AED 375,000 in sales.

• Display VAT-inclusive pricing in your feed.

• Build shipping labels for courier-specific delivery zones.

• Run a Performance Max test for 30 conversions minimum.

• Use dynamic remarketing to boost lifetime value.

• Monitor Shopping metrics in GA4 and Looker Studio.

Sururdigital.com helped Deliver2mum lower cost-per-order by 27% and double their ROAS. Book your free Shopping audit and let us help you grow faster in 2025. 👉 Book a free consultation

eCommerce growth in UAE is accelerating rapidly in 2025, driven by a digitally active population, mobile-first behavior, and strategic government investments in online infrastructure. With over 96% internet penetration and growing consumer confidence in digital payments, UAE’s e-commerce sector is entering a golden era of opportunity for local and international businesses alike.

According to industry insights, the UAE’s e-commerce market is projected to surpass USD 12 billion in 2025, growing at an impressive rate of over 11% year-on-year. This growth is fueled by:

• 96%+ Internet penetration

• Widespread mobile usage

• Government initiatives to digitize businesses

• Increased trust in online payments

For startups, SMEs, and established brands, this presents a massive opportunity to scale online.

1. Digital-First Consumers

The UAE has one of the youngest and most digitally active populations in the Middle East. Consumers are increasingly turning to online stores for everything from groceries to luxury fashion, electronics, and even furniture.

2. Mobile Shopping on the Rise

Smartphones are now the preferred device for online shopping. Mobile-first websites and shopping apps are outperforming traditional desktop platforms. If your site isn’t mobile-optimized, you’re already behind.

3. Multilingual & Multi-Cultural Market

With over 200 nationalities living in the UAE, successful e-commerce platforms are embracing bilingual content (Arabic + English), diverse product ranges, and culturally relevant marketing strategies.

• Same-day and express delivery becoming standard

• AI-powered personalization in ads and product recommendations

• AR (Augmented Reality) for virtual product try-ons

• Cross-border e-commerce with GCC countries

• Integration of Buy Now, Pay Later (BNPL) solutions

The UAE government is actively supporting digital transformation for SMEs, offering grants, e-commerce licenses, and business-friendly policies in Free Zones. Whether you’re a local boutique or a B2B supplier, moving online isn’t just an option, it’s a necessity.

👉 At Surur Digital, we help UAE businesses build powerful e-commerce stores on Shopify, WooCommerce, and BigCommerce tailored to local and regional audiences.

The UAE’s e-commerce ecosystem in 2025 will be faster, smarter, and more customer-centric. Businesses that invest in their digital presence today will be the ones leading tomorrow’s market.

Read our guide on Do You Really Need a Digital Marketer in 2025.

Still need help? Let’s talk! Contact Surur Digital for a free consultation.