This blog digs deep into Google Ads Performance Max for UAE especially electronics eComm sellers. You will discover what makes Performance Max valuable, how to build campaigns that respect local VAT rules and bilingual audiences, and real optimisation tactics backed by regional data and case studies. Ecommerce owners, marketing teams, and agencies will all benefit. We move from foundations through advanced tips so both beginners and seasoned advertisers gain clear next steps.

Performance Max unifies Search Shopping YouTube Display and Discover in one goal based campaign. For electronics retailers the format matches high intent buyers with rich visuals and live pricing, while Google AI selects placements and bids. With device adoption at ninety eight per cent in the UAE and mobile first habits, Performance Max provides unmatched reach and automation.

A solid structure keeps automation focused and spend efficient.

• Create separate campaigns for high margin and low margin product lines
• Use one asset group per major category such as laptops phones accessories
• Add clear conversion goals and exclude non revenue actions

Tip Start with a conservative target ROAS then loosen once conversions exceed thirty per week.

Source: Think with Google | A Retail Guide 2024

Google retail researchers found that single goal campaigns achieve twelve per cent lower CPA than mixed goal campaigns when feeds exceed one thousand SKUs.

Engaging creatives help AI place the right message in every channel.

• Supply square and landscape product images at 1200 px or above
• Record fifteen second vertical video of product unboxing for YouTube Shorts
• Write headlines that include model name and key spec such as RAM or SSD

Tip Use lifestyle images that show product use in a UAE context, for example gaming laptop on a Majlis coffee table.

Audience signals jump start machine learning.

• Upload customer match lists from loyalty or CRM platforms
• Build look-alike audiences based on high value buyers
• Layer in Google in-market audiences for Electronics and Tech Enthusiasts

Tip Refresh audience lists monthly so AI adapts to current demand trends.

Performance Max relies on automated bidding but you retain control.

• Start with Maximise Conversions without target then switch to target ROAS after the first one hundred conversions
• Use seasonality adjustments for mega promo periods like Gitex or White Friday
• Monitor budget pacing with the Insights tab to prevent mid month exhaust

Tip If stock is limited set a campaign level budget cap equal to forecasted inventory sell-through to avoid overspending.

Google Merchant Center remains the engine for Shopping formats inside Performance Max.

• Provide granular product_type paths such as Electronics > Computers > Gaming Laptops
• Include both English and Arabic titles and descriptions separated by a pipe symbol
• Enable automatic item updates so price and stock sync every four hours

Tip Populate the brand attribute accurately because many UAE buyers filter by brand in Shopping results.

Electronics demand spikes during Ramadan gifting and end of school promotions.

• Launch campaigns at least five weeks before an expected surge so learning completes
• Apply a positive seasonality adjustment if you expect conversion rate to jump over ten per cent
• Customise creative with Ramadan visual themes and iftar timing callouts

Tip Use shipping_label attributes to show same day Dubai delivery and two day Abu Dhabi delivery which increases conversion rate on time sensitive purchases.

Google now surfaces how budget splits across Search Shopping YouTube and more.

• Check conversion share by channel each week and shift asset emphasis accordingly
• Add negative placements or content exclusions if YouTube spend rises with low sales
• Use the search term insights card to find new keyword clusters to feed into SEO

Tip If Discovery share is high but converting poorly, refresh lifestyle images to align with feed based browsing.

Bilingual ads widen reach across expatriate and Emirati segments.

• Create separate asset groups per language to control messaging
• Provide Arabic images with right-to-left layout awareness
• Localise callouts like free delivery Dubai instead of generic free shipping

Tip Duplicate best performing English videos and add Arabic voice-over plus on screen text to speed up creative production.

Several pitfalls can waste budget or limit growth.

• Using one Asset Group for hundreds of unrelated SKUs
• Ignoring VAT inclusive pricing which causes feed disapprovals
• Letting Smart Shopping run in parallel and cannibalise Performance Max learning

Tip Set an account level negative keyword list for repair and service terms if you only sell new products.

Emirates Gadgets is a mid tier Dubai retailer that migrated from Smart Shopping to Performance Max in Q4 2024.

• After eight weeks revenue rose fifty one per cent at a three hundred eighty per cent ROAS
• Channel report showed YouTube delivered fifteen per cent of sales that were previously untapped
• Separating high margin gaming laptops into their own campaign produced a further twelve per cent CPA drop

Tip Their biggest win was feeding first party purchase data via enhanced conversions, giving AI richer feedback signals.

• • Verify conversion tracking with Google Tag in GA4 and Enhanced Conversions
  • Build a fully optimised product feed with VAT inclusive AED pricing
  • Schedule campaigns before peak seasons and apply seasonality adjustments
  • Refresh audience signals and creative assets every month
  • Review channel level and search term insights weekly

  Tip Treat Performance Max as complementary to branded Search campaigns rather than a replacement.

Surur Digital helped Deliver2mum cut cost per order by twenty seven per cent and double ROAS. Book your free Performance Max audit and let us accelerate your electronics sales in 2025. 👉 Book a free consultation