eCommerce Growth in UAE 2025 – Key Trends & Insights

by | May 10, 2025 | eCommerce in UAE

Revenue in the eCommerce Market is projected to reach US$4.32tn in 2025. Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.02%, resulting in a projected market volume of US$5.89tn by 2029. With a projected market volume of US$1.38tn in 2025, most revenue is generated China. In the eCommerce Market, the number of users is expected to amount to 3.6bn users by 2029. User penetration will be 42.4% in 2025 and is expected to hit 49.1% by 2029. The average revenue per user (ARPU) is expected to amount to US$1.56k.

eCommerce growth in UAE is accelerating rapidly in 2025, driven by a digitally active population, mobile-first behavior, and strategic government investments in online infrastructure. With over 96% internet penetration and growing consumer confidence in digital payments, UAE’s e-commerce sector is entering a golden era of opportunity for local and international businesses alike.

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eCommerce Growth in UAE - 2025 Market Outlook

According to industry insights, the UAE’s e-commerce market is projected to surpass USD 12 billion in 2025, growing at an impressive rate of over 11% year-on-year. This growth is fueled by:

  • 96%+ Internet penetration

  • Widespread mobile usage

  • Government initiatives to digitize businesses

  • Increased trust in online payments

For startups, SMEs, and established brands, this presents a massive opportunity to scale online.

Key Drivers of eCommerce Growth in UAE

1. Digital-First Consumers

The UAE has one of the youngest and most digitally active populations in the Middle East. Consumers are increasingly turning to online stores for everything from groceries to luxury fashion, electronics, and even furniture.

2. Mobile Shopping on the Rise

Smartphones are now the preferred device for online shopping. Mobile-first websites and shopping apps are outperforming traditional desktop platforms. If your site isn’t mobile-optimized, you’re already behind.

3. Multilingual & Multi-Cultural Market

With over 200 nationalities living in the UAE, successful e-commerce platforms are embracing bilingual content (Arabic + English), diverse product ranges, and culturally relevant marketing strategies.

Trends to Watch in 2025

  • Same-day and express delivery becoming standard

  • AI-powered personalization in ads and product recommendations

  • AR (Augmented Reality) for virtual product try-ons

  • Cross-border e-commerce with GCC countries

  • Integration of Buy Now, Pay Later (BNPL) solutions

Opportunities for Local Businesses & SMEs

The UAE government is actively supporting digital transformation for SMEs, offering grants, e-commerce licenses, and business-friendly policies in Free Zones. Whether you’re a local boutique or a B2B supplier, moving online isn’t just an option, it’s a necessity.

👉 At Surur Digital, we help UAE businesses build powerful e-commerce stores on Shopify, WooCommerce, and BigCommerce tailored to local and regional audiences.

Final Thoughts

The UAE’s e-commerce ecosystem in 2025 will be faster, smarter, and more customer-centric. Businesses that invest in their digital presence today will be the ones leading tomorrow’s market.

Want to grow your online store in the UAE?

Read our guide on Do You Really Need a Digital Marketer in 2025.

Still need help? Let’s talk! Contact Surur Digital for a free consultation.

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